Best of breed software, simply defined, is software that excels in a niche area. Many companies put together a suite of niche software that work together to achieve the net solution for a department or a company. No one vendor has full functionality nor capability to propel the entire digital experience as well as a solid integration program. Each vendor has specific functionality that makes it unique as well as necessary to help manage daily marketing/sales strategy activities and data. Each organization will need to choose their own mix of “best-of- breed” software to achieve their key business motivators. It is important to remember the “connector” software–the one that ties all the other software programs together and helps them exchange data. We want to make it simple for small & medium sized businesses, organizations and individuals to leverage the various social platforms to grow business leads, drive web traffic, expand market reach and convert more sales, faster.