Marketing is Changing. Can You Keep Up?

The future of marketing depends much more on brand health, consumer experience, and strong collaboration within the team.  Key executives depend upon CMO’s more than ever to provide business solutions for company growth and strategy.  It is no longer safe to rely on traditional marketing channels—businesses must collaborate with their marketing teams to take a much more strategic approach to brand positioning and market awareness.  This study by Accenture outlines what will be required for CMO’s and companies to be successful in the future.